March 13, 2018
Contact: Alycia Harshfield
916.212.8484 / firstname.lastname@example.org
(Sacramento, CA) – For two exciting days each year, California high school students take part in the CA ProStart Cup, an intense culinary arts and restaurant entrepreneurship competition that awards much-needed college scholarships to the winners. These teenagers have developed ideas for new restaurant concepts, technology and innovative dishes. This year, the 2018 CA ProStart Cup also packs inspiration from chef and keynote speaker Jet Tila of TV’s Chopped, the Rachael Ray Show, and Guy’s Grocery Games, and students will meet representatives from more than a dozen colleges and universities along with some of the most well-known restaurant and food brands in the country.
The 2018 CA ProStart Cup, to be held Sunday and Monday, March 18-19 at the Sheraton Fairplex Hotel & Conference Center in Pomona, is presented by BJ’s Restaurants and hosted by the California Restaurant Association Foundation. The CA ProStart Cup recognizes not just those with the best culinary skills, but the most accomplished students in business management and a new category this year, innovation.
Culinary Cup: Participants have just one hour to prepare a starter, entrée, and dessert using only two butane burners. Competitors must calculate the cost of their recipes and are judged on knife skills, teamwork, safety, sanitation and communication.
Management Cup: Participants must prepare a business proposal for a new restaurant concept, including marketing tactics, a menu, restaurant design, and organizational structure.
Innovation Cup: In a first-of-its-kind competition, teams of high school students will develop and pitch a concept for a robot, product, app or software to improve the restaurant industry.
More than 250 students will compete and be judged by 65 industry representatives from brands like BJ’s Restaurants, California Pizza Kitchen, Urban Plates, Omnivore Technologies, Hard Rock Café, Sysco, and Sharky’s Woodfired Mexican Grill.
Winning teams from each competition will be awarded first-, second- and third-place trophies and vie for available scholarships that total more than $2.3 million. First-place winning teams from the culinary and management competitions will be sponsored by BJ’s Restaurants Foundation and the CRA Foundation to represent California in the 2018 National ProStart Invitational in Rhode Island, April 28-29.
“The CA ProStart Cup is a great platform for aspiring chefs and entrepreneurs to show their talent and creativity,” said CRAF Executive Director Alycia Harshfield. “And, since restaurants are using technology in new ways through robots, delivery apps and other emerging ideas, we thought we would challenge the students to do the same.”
Sunday March 18 from 8 a.m. to 5 p.m. and Monday, March 19, 8 a.m. to 3 p.m.
The Sheraton Fairplex Hotel and Conference Center, 601 W. McKinley Ave., Pomona
- Sunday: Trends + Techniques Expo featuring live-action cooking station by The Art Institutes, a build-your-own-beverage station by Coca-Cola, and a seasonal produce workshop by FreshPoint
- Monday: College + Career Expo featuring 30+ employers and colleges and keynote address by Jet Tila
About the California Restaurant Association Foundation: a non-profit that empowers and invests in California's current and future restaurant workforce. Founded in 1981, CRAF supports the restaurant community through emergency assistance grants for restaurant workers facing a hardship, job and life skills training for 9,000 high school students each year, and scholarships.
About ProStart: ProStart is a nationwide, two-year program for high school students, which develops the best and brightest talent into tomorrow’s industry leaders. In California, the ProStart program is operated by CRAF in 127 public high schools, reaching 9,000 students from Redding to San Diego. CRAF enriches these culinary arts classrooms through field trips, culinary and management competitions, and industry networking opportunities that work together to make school engaging, relevant and fun. From culinary techniques to management skills, ProStart’s industry-driven curriculum provides real-life experience opportunities and builds practical skills and a foundation that will last a lifetime.